Launching a start-up while working a full-time job
It’s not uncommon for young entrepreneurs to work a 9 to 5 job while getting their start-ups off the ground, but the Lemon City co-founders are balancing their new business with full-time careers: Napoleon De Bens and Fernandez as attorneys; Hamilton as a business consultant and Chamorro as an ad agency art director.
“Some of the criticism that we’ve gotten as small business owners is, ‘Why aren’t you guys all-in? You know, if you were all-in, you all should have quit your jobs and done this,’” Napoleon De Bens explained. “We worked very hard to build careers, and to give ourselves a life that our parents weren’t able to have, and their parents weren’t able to have.”
According to Entrepreneur, 80% of startups are self-funded, and Lemon City is no different. The Lemon City founders invested their own money to pursue this passion project, with no outside backing.
Despite all the challenges, they feel like they’re living the American dream.
“I think the American dream for me means just that you have the ability to do what you want—be happy and succeed and doing what you love,” Chamorro said.